Student Magazine Finished Draft

• I have added more cover lines that will appeal to the readers of this magazine and are relevant to their college lives, i have also rearranged the cover lines to fit more content on the front cover without it looking too crowded and hectic.
• I have also used the colour red again to highlight important parts of the magazine cover which will stand out and attract the audience.
• I have also given the puff/plug an outline to make it stand out more.
• i have added a barcode to create a realistic magazine

Student Magazine First Draft

• I have used blue for the majority of the colours on this magazine draft including the masthead and cover lines as I think the colours go well with the pale background but they also stand out as the boldness catches the eye of the audience.
• I have also used the idea of the theory that our eyes go from the top left corner to the bottom right, which is where my model is stood, she is facing the camera and making direct eye contact, this also addresses the audience and focuses their attention.
• I have used short sentences and subtle cover lines and used rhetorical questions to appeal to the audience and make them want to find out more, therefore reading the contents of the magazine.
• I have used a puff/plug in a slightly lighter shade of blue with the bold and contrasting colour of red and the capital letters used in the word 'FREE'. I have used red as it is the first colour our eyes pick up and the word 'free' has been proven to attract the most attention, this will therefore draw the target market in.
• I am not quite yet finished with this magazine cover, I am planning of adding more colours such as red to attract more attention to the product, I also need to re-position some of the cover lines to create more space.

College Magazine: Flatplan

Front Cover                    

Contents Page 
                                                 

College Magazine: Proposal

1. I will be aiming my magazine at college students aged 16-19 years old, both genders who take an interest in their learning and need additional help and guide to get them through college

2. My magazine will act as a source of entertainment and information to students, it will include content of help guides such as exam tips and timetables, job vacancies and what is happening at their college

3. My ideas for cover-lines need to be interesting, simple and relevant to students, for example 'Exam stress top tips' and 'New Job Vacancies', these will appeal to the reader as these are issues they are interested in. I also think I should add a controversial cover-line to really capture the attention of students, such as 'The truth behind curly fries' which will also add humour

4. My title needs to also be simple and easy to read as there will be a range of students picking up this magazine, therefore the title needs to be easy to recognize and remember. I have gone through a few titles suitable for a college magazine:

• College Times
• College Weekly (CW)
• Study

I decided to use College Weekly (CW) as it is simple and easy to recognize, especially if I use the abbreviated CW. I rejected 'College Times' as it seems too formal and aimed at an older age group, I also thought 'Study' seemed irrelevant and would not appeal to students aged 16-19.

5. I need the font to be simple and clear to read, it should be recognizable and appeal to students, I have       a few ideas which are displayed below:

All of these styles are similar as I wish to keep the title simple, I like Baskerville Old Face as it is clear yet eyecatching.

6. I have decided not to use a tagline as it may deter from the main idea of my magazine to be simple. But I have decided to place 'College Weekly' underneath the masthead of 'CW' to show that it is abbreviated and what it stands for

7. This magazine will be published all year round, once a week as the name is 'College Weekly', this allows students to keep up with everything they need to know on a week to week basis

8. I expect to put a medium-close up of a student on the front cover, against a plain background or area around the college. The mise-en-scene for the image will be kept relevant to college and will include the student's bag and a notebook as this is what students typically carry around college. I will go about getting this image by taking a photo of a student at college.

9. The magazine will be published frequently as it is a weekly magazine, therefore once a week to allow students to keep up with the latest news and events happening at their college.

10. The size of my college magazine would be approximately 21 cm by 15 cm, so about A5 size. This size is smaller than the standard larger size of magazine and I think it is appropriate as it allows the student to be able to fit it in their bag without taking up too much space

11. For the contents page I will use the same student but in a different scene/stance to keep the magazine as simple as possible. I will use the same colours of dark blue to keep up the theme shown on my front cover.

College Magazine: Initial Ideas

- Magazine will be free as students do not have much financial support

- Smaller size of magazine (A5 size approx.) as it is easier to carry around in a student's bag

- About 20 pages to keep the magazine thin and easy to flick through

- Magazine will act as a guide to college life, will offer guidance on bus timetables, exam tips and job vacancies as these are issues that affect and interest college students

- Simple colour layout to allow simplicity and ease of reading

Task 5: Skills Audit

Task 4: IPC Case Study

International Publishing Corporation (IPC) is the UK's leading publishing brand, reaching almost 27 million UK adults including two thirds of women and 44% of men. IPC is made up of three publishing divisions; IPC Connect which comprises women's weeklies such as 'Now' and 'What's on TV'; IPC Inspire which manages famous men's magazines such as 'Country Life', 'Nuts' and 'NME'; IPC Southbank which is the upmarket women's division including magazines like 'Marie Claire' and 'Essentials'. IPC also has an advertisement line where companies can purchase advertising solutions across their different brands and magazines. Current news of IPC includes their most famous music magazine NME recently celebrating 60 years of success, Livingetc (IPC's best selling modern homes magazine) celebrating 15 years of success and IPC launching a major partnership with PeerIndex to create Social Catalyst, a new marketing product.

The International Publishing Corporation Ltd was formed in 1963 following the joining up of the UK's three leading magazine publishers, George Newnes, Odhams Press and Fleetway Publications. The magazines were then created five years later although the previous three companies had already been inventing and publishing magazines since 1881, 1890 and 1880 with titles that are still in the market now under IPC Ltd. Overall the history of International publishing Corporation goes back 150 years.

IPC would be an appropriate and ideal publisher for a new music magazine as currently, the company is not publishing a large amount of music magazines, therefore there may be a demand for more music magazines in IPC. The company has over 100 years experience and states that their dedicated team will understand the magazine's market needs. They will offer support with the new magazine to allow the acceleration of growth and success in print, online and mobile. A new music magazine will need all the support possible, IPC provides this and is therefore an ideal publisher for a new music magazine.

IPC would be likely to publish a large range of different genre music/types of magazines due to their extremely large interaction with the UK public, they reach around 26 million adults, all with different interests. IPC have 3 divisions aimed at different target audiences; mass market women, upmarket women and men. Each division has a readership of approximately 10 million each, therefore showing that the audiences interests are spread equally and widely over different types of magazine. I think IPC would be likely to publish any genre of music magazine, but especially something that appeals to a large majority of the readership, such as another alternative music magazine like NME or something that will be relevant to popular culture, which is very common in the readers of IPC published magazines.

Alternative publishers like Bauer may be appropriate to publish a new music magazine as they already own extremely successful music magazines such as Q, Mojo and Kerrang! Therefore showing their expertise in this area. Bauer also owns several radio stations such as Kiss 100, Radio City and Magic, also famous music TV channel The Box which has links to 4Music. If a new music magazine was to be published by Bauer, they have more connections, expertise and ways of promoting this type of magazine as they are already in touch with a target audience suitable for a music magazine, therefore creating the possibility of more success than if the magazine was published by IPC.

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