Thursday, 25 October 2012

Task 2: Magazines & Audiences (Part 1)

Glossary:

Masthead- title at the top of the magazine, usually central or to the left of the page.

Dateline- date the magazine was released and the price

Main Image- Large photograph or picture displayed on the front of the magazine cover, catches readers attention and is relevant to the main story featured in the magazine, also usually represents the audience in some form

Cover Lines- Short sentences displayed on the magazine cover that link to the articles and stories featured inside

Spread- A set of two pages viewed together, like when you open up a book

Left Third- Graphics and text that are aligned on the left side of the page/cover

Margins- Space that surrounds the contents of a page, can be adjusted to create more or less space

Downrule- Vertical line that is found between two columns of text to seperate them from eachother

Flush- To set out text or images along an edge of a page layout

Puff/Plug- Writing or statement used to attract audience's attention

Selling Line- Short and bold description of the different articles and stories that stand out to the reader and is often the main marketing point

Bar Code- Identifies product, used by retailers

Font- Style of text used by the magazine, can have an effect on audience

Colour Scheme- Combination of colours themed throughout the magazine, usually kept simple as can be important when relating to target audience, red is often used as it stands out more than any other colour

Gloss- Shiny finish applied to magazine after printing, hence 'glossy magazines'

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