Task 2: Magazines & Audiences (Part 2)

'Babytalk' magazine is aimed at a target audience of expecting or new mothers, hence the selling line which is positioned beneath the masthead that reads "straight talk for new moms". Cover lines such as "Will I need a C-section?" are presented clearly in black bold writing to capture the attention of the target audience of a woman who is expecting a baby soon, this particular story which is obviously featured within the magazine will entice the customer to purchase the magazine as expecting mothers will be worried about the delivery of their baby, and due to curiosity; will want to know whether or not they will need a c-section, therefore the magazine subtly persuades potential customers to buy the product.

The colour scheme of the magazine cover is very simple, the use of the white background with the large, central main image of a baby smiling makes the photo stand out to the target audience of mothers, as babies and children are the main focus of their attention. This image will also probably be the first thing they see when viewing the magazine, so the picture should stand out and be relevant to the target audience when on the shelf. The continuous colour theme of pink and blue are soft and stereotypically used throughout the subject of babies and children, as pink is usually used to represent girls and blue represents boys, these colours are repeated in the layout of the cover of the magazine to highlight key points in the cover lines and make them stand out to the target reader.

The plug which is aligned to the bottom left of the cover is in a different shade of colour, making it stand out more to the reader, the plug reads "holiday traditions to start with baby now!" which is advertising to the new mothers who will be interested in purchasing this magazine that they should get started with interacting and building a life with their baby "now" as that is what most new mothers are interested in doing. This also makes the topic seem urgent, convincing the target audience to want to find out what the "holiday traditions" are and therefore persuading them to buy the magazine and get started with introducing tradition and routine into their baby's life, which is very popular with the target audience.

The magazine cover has tried to appeal to the target audience by building trust with their customers, this is evident in the top right corner where the small phrase "on diaper duty since 1935" which suggests that the magazine has been advising new and expecting mothers for many years. This will appeal to the potential customers as they need to trust a magazine and it's advice, especially if the advice is given about babies and children, which is the main focus and priority of the target audiences' interest. 

The cover lines "6 secrets to happy babies" and "tips to better breastfeeding" appeal to the target audience as these are topics which are relevant to being a mother; which is obviously the main focus of the magazine. These short descriptions of what is contained inside the magazine catch the readers eye as they want to know what is best for their baby and curiosity subtly persuades the target audience to purchase the magazine.