Target Audience Research: Kerrang!

 Kerrang! magazine is aimed more at music fans of the genre rock, with covers displaying well known bands such as 30 Seconds to Mars, Muse and You Me At Six. The magazine is named after the onomatopoeic word that derives from the sound made when playing an electric guitar, "Kerrang!". So on the basis of this, I need to create a music magazine title relevant to the genre I am basing it on, to make it appeal to the target market as much as possible.

The layout of the front cover seems hectic and busy, with use of darker colours such as black and grey. This somehow links to the heavier, louder and darker connotations that come with the genres of music displayed in the magazine.

The ideas used to attract the audience in Kerrang! magazine are similar to that displayed on the front covers of other magazines such as NME. The offers of free posters, studio reviews and festival headliners also appeals to the target market as they will take a vast interest in this. In this case I must make sure my music magazine uses these elements to attract the target audience.