Target Audience Research: NME Magazine

NME magazine is aimed at alternative and indie music enthusiasts. Covers including famous bands or artists such as Morrissey, Pete Doherty, Alex Turner and Miles Kane whose music falls under the ‘indie/alternative’ genre.


The logo of the magazine is bold and red, which is the colour that has been found to attract the most attention from an audience.

 ‘NME’ also stands for New Musical Express, which makes the point that the magazine is forever offering its readers new music, bands and news, this is evident on their website where one of the articles reads “2013- Five New Bands You’ll Love”. If I were to create a magazine similar to NME I would have to ensure I used the latest news and bands, as this is what appeals to the target audience.

           NME also offers the readers chances to win tickets to festivals, album reviews and free posters attached inside the magazine. To make my music magazine successful I must use ideas from NME to make my magazine as interesting and appealing to the target audience as possible.