2. My magazine will be about new bands and the latest news in the indie/alternative music industry. It will feature interviews, reviews, competitions and other interesting stories which will appeal to the target market.
3. My ideas for cover lines need to appeal to the audience of young adult music fans, so far I have come up with:
- 'Brits: Undercover Scandal'
- '20 Best Music Videos of the Year So Far'
- 'Win Your Chance to Meet The Stone Roses'
- 'Catch up on the latest news from:...'
I will also include a main cover-line featuring a band or artist being interviewed or reviewed as this will appeal to the taste of the target audience.
4. I struggled for a while to think of a suitable title for my music magazine. I wanted something simple yet different as to catch the attention of the target market. I wanted something relevant to indie/alternative music so I came up with a short list of names:
- Vinyl
- Record
- Cassette
- Reel
- Platinum
I liked all of these names as they were relevant yet different to anything I had seen before. But I decided to go for 'Platinum' as it connotes success, when an album reaches over 300,000 sales and for a single selling over 600,000 in the UK, the record is given the Platinum award, which is the highest available in the UK, therefore my magazine will be named after this in the hope that artists involved become successful, reflecting on the magazine.
5. As the name of my magazine is Platinum, I need a metallic looking font for the masthead to keep up a theme and make the title/logo iconic and as recognizable as possible. I have researched a few font styles I like the idea of:
I decided to reject the Arial Unicode MS and AR JULIAN fonts as I feel they are not metallic, realistic or relevant enough for my magazine. I really like the Tejaratchi but I find it difficult to read, therefore I decided to choose Cambria with the effects listed as it is simple but carries my theme on well.
6. I have decided not to use a tagline as I feel it is not needed, the title of my magazine is self explanatory and requires shared knowledge from the target audience of music terminology which they will understand without the use of a tagline. I want to keep my magazine as simple as possible.
7. The magazine will be released all year round, I am not going to create a seasonal special as the images I will use for the magazine will not have any relevance to the time of year, but the coverlines I have chosen will be about events that have happened in the first few months of 2013 such as The Brit Awards and 'Top 20 Music Videos of the Year So Far', so I will probably make the magazine cover I am creating a May issue as it will reflect on the year so far.
8. The image that I want on the front cover needs to be simple yet effective and interesting. It must appeal to the target market and reflect an indie/alternative look. I want the model I am going to use to have a retro appearance as to appeal to the target audience, I will therefore need to plan the mise-en-scene of the photo and costume, hair and make-up. I want the background to be simple but unique, something that no one has done before.
9. This music magazine will be published once a month like NME and Q. It will include enough information to cover all vital events and news that has happened in the previous month to keep readers up to date.
10. My music magazine will be of a tabloid size, so approximately 16.9 inches by 11 inches, the same as NME magazine. This will allow for more information to be printed on the pages and it is still easy to carry around and read comfortably, which will appeal to my target audience.
11. The magazine will have a theme of metallic and navy blue, with hints of red to highlight key points that will interest the reader, as red is the colour that the human eye first recognizes. I will use an image of the same model used for the front cover as to signify that their interview/review will be the main story featured in my magazine.
For more details on images that are used in my music magazine please see my 'Photoshoot Planning and Analyzing' post.
From my research I have learnt that my target audience aged 15-25 or 15+ like the styles of both NME and Q magazine. Therefore I will base the style of my magazine on these. My research tells me that my target audience want more of a chance to get involved and have more chances to win competitions and claim free items. So for my music magazine I have decided to include competitions and as my magazine will be called 'Platinum', making reference to a vinyl record, I have chosen to include a 'free' gift of a vinyl with every months issue. Therefore my magazine will need to be priced at a more expensive value of £3.99, in comparison to NME's £2.80. The magazine will also be approximately 50 pages long as to make it a light yet information packed read.
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